Sonam Kaloti

SO-num KUH-LOW-tee

musician, storyteller, ops specialist,
big funnie joker man

I started out performing for my family like they had a choice, and now I make things for the rest of the world—music, writing, and systems that stop businesses from dying.

I like big ideas, but I like them bulletproof, so I design the systems that hold them up: workflows, automation, all the stuff you ignore until it ruins your week. Basically, I do the creative part and the part that keeps you from crying into a spreadsheet. Whatever the medium, I make it work—and if it looks easy, it’s because I’m good at hiding the bodies.

I’m a workflow’s fairy godmother—with a synth and a killer style guide.